Archive for March, 2014


USFloors Wins Best of Surfaces 2014 Style & Design for COREtec Plus XL

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January 29, 2014 – Las Vegas – USFloors has been awarded the Best of Surfaces 2014 Style & Design for COREtec Plus® XL, the company’s latest addition to its COREtec Plus® line of patent-pending engineered luxury vinyl plank and tile floors. The Best of Surfaces award is sponsored by Floor Covering News and Hanley-Wood and awarded by an independent panel of judges.

Making its debut at Surfaces 2014, COREtec Plus® XL represents the latest in engineered luxury vinyl plank and extends the popular COREtec Plus® line introduced by USFloors in 2013. COREtec Plus XL® is the longest (72”), widest (9”), and thickest (8.3 mm) vinyl plank available. Featuring the rigid, patent-pending* COREtec Plus® construction, COREtec Plus® XL eliminates the waviness (telegraphing) common with ordinary LVT floors, is waterproof, stable, and easy to install as a floating click floor. The hallmark of COREtec Plus® XL products are beautiful and bold, rustic-to-modern, hardwood visuals with exceptional clarity and a 20 mil wear layer for both residential and commercial performance. COREtec Plus® XL with be available to flooring retailers in early April and will include 15 distinctive plank decors.

Upon receiving the award on day 2 of Surfaces 2014, USFloors President and CEO, Piet Dossche said, “The response from retailers at Surfaces to our COREtec Plus® XL introduction has been overwhelmingly positive and receiving the Best of Surfaces award endorses the Uniqueness and Innovation of this beautiful collection. The award reinforces USFloors’ continuing commitment to bring Unique and Sustainable products at competitive pricing to our Retail Partners. We are proud and honored that the judges selected USFloors’ COREtec Plus® XL products over a wide selection of competitors’ items and by extending this award, highlighting the need for ongoing innovation and differentiation in this soon-to-be overcrowded LVT category!“

Category : Press Releases

USFloors Launches West Coast Distribution

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March 13, 2014 – DALTON, GA – USFloors now offers west coast distribution out of Anaheim, CA to provide faster service for customers in the region. Right now, USFloors’ Castle Combe Originals oil finished hardwood collection is fully stocked in California, with the company’s popular and patent-pending COREtec Plus® Engineered Luxury Vinyl Floors to be added in April.

USFloors President and CEO, Piet Dossche, explained it as an ongoing focus to improve the retail customer experience when buying collections and products from USFloors. “We opened our office in Shanghai in October to address quality and service in order to reduce lead-times at point of purchase. Our commitment to West coast inventory allows us to further build on this and provide stronger support to our sales team and our customers by significantly reducing transit times to deliver their orders.”

Chanel Clifford, who manages the USFloors’ Western sales region, says dealers are excited to have faster access to USFloors products. “Our customers have been asking for this and our management team has been responsive to their needs. Having local stock is a big deal in the west and it shows dealers that we are committed to growing our business and improving customer satisfaction from the Pacific Coast to the Rocky Mountains.”

In addition, USFloors has expanded the sales force in California and the Mountain West to allow more attentive representation to USFloors customers in the region.

Dossche continued, “Our business is growing, our latest introductions are being very well received by our retail partners. We have the capacity, the means and the commitment to do whatever is necessary to improve customer satisfaction and maintain and enhance our role as the leading supplier of oiled hardwoods, cork, bamboo, and innovative, cutting edge products like COREtec Plus®. We are very optimistic about the prospects of continued growth out West and throughout the U.S. in 2014 and beyond.”

Will Call Service is available at the Anaheim warehouse Monday – Friday, 8:00 a.m. – 4:00 p.m. PT. The warehouse is located at:


C/O Xpress Global

3320 East Miraloma Ave.

Anaheim, CA 92806

Phone: (714) 523-0914

Category : Press Releases