Archive for 2015

13
October

USFloors COREtec®, waterproof flooring receives U.S. Patent # 9,156,233 on October 13, 2015

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10.13.2015 – DALTON, GA – USFloors COREtec®, waterproof flooring receives U.S. Patent # 9,156,233 on October 13, 2015.

The U.S. Patent covers all engineered flooring products with a WPC core and a veneer top layer, with or without an attached backing.

Piet Dossche, CEO and President of USFloors commented: “The issuance of the U.S. Patent, confirms the unique innovation of our COREtec® product and reinforces the recognition and strength of its intellectual property. Our intention remains strong to work with those companies who respect our IP and are committed in growing this brand new flooring category in a quality focused and profitable way, while vigorously protecting it from destruction caused by bad, cheaper quality introductions coupled with price deterioration.”

“With already close to one hundred skus in our COREtec® offering, we are committed to continue to be the market leader, through product development and design and by bringing the widest selection of superior quality products and decors to the marketplace. The overwhelming support from our Customers has proven that our COREtec® products are being accepted by consumers as a product that meets a true need in active homes and commercial settings alike”

“We are very proud to receive this U.S. Patent # and would like to thank our many customers for supporting and believing in us” Dossche said.

Category : Press Releases
13
May

COREtec Plus® Adds Petproof Warranty

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May 13, 2015  — Dalton, GA, — USFloors’ has added a Lifetime Petproof Warranty to its patent-pending COREtec Plus® engineered luxury vinyl flooring collections. The Petproof Warranty is in addition to a Lifetime Waterproof Warranty, Lifetime Residential Wear Warranty, and 10 Year Commercial Wear Warranty that have backed the products since introduction in 2013. The new warranty only applies to COREtec Plus® and COREtec Plus XL® products and warrants the floor against staining from pet accidents for the life of the floor.

USFloors’ Product and Marketing Manager, Gary Keeble explained the addition of the new warranty, “COREtec Plus® has been successful because it provides consumers with solutions to flooring issues that have not been addressed by other types of flooring. The Petproof warranty is just one more solution-oriented benefit that is adds to an already compelling story that is COREtec®. Now pet owners will have a better comfort level when purchasing COREtec Plus®, knowing that they have a warranty protecting their floor.”

COREtec Plus® has a patent-pending construction consisting of a top luxury vinyl veneer layer attached to a dimensionally stable, waterproof WPC core and an attached cork underlayment which gives the floor additional comfort and sound benefits. COREtec Plus® floors are waterproof like solid vinyl, but much more rigid, like a laminate floor. The rigidity of the plank hides telegraphing from imperfect subfloors and allows for installation directly over ceramic tile without having to fill grout lines. Due to its superior dimensional stability, COREtec Plus® floors can be installed without acclimation and in large rooms without the need of an expansion gap every 30 ft. COREtec Plus XL® has all of these features as well, but it wider (9”) and longer (72”) plank, making it the largest floating luxury vinyl plank on the market.

COREtec Plus® and COREtec Plus XL® are patent-pending products exclusively from USFloors Inc.

Category : Press Releases
5
May

USFloors’ COREtec® Goes Global

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May 5, 2015  — Dalton, GA, — USFloors’ patent-pending COREtec® engineered luxury vinyl flooring collection has expanded into Europe with the launch of COREtec Plus® and COREtec One™ in the United Kingdom through the premier UK-based flooring distributor Headlam plc. The program consists of a total of 40 skus, including 15 planks and 5 tiles in the COREtec Plus® construction – 8 mm thick, 20 mil commercially-rated wearlayer with attached cork underlayment. The same collection is also offered in USFloors’ new COREtec One™ construction – 5.5 mm thick, 12 mil residential wear layer without attached cork underlayment – for budget minded consumers and DIY market.

With sales in excess of $1 billion USD, Headlam plc is by far Europe’s largest and leading flooring distributor, with the UK being the distributor’s primary market. Headlam CEO Tony Brewer sees huge potential for COREtec® flooring in the UK and Europe. “COREtec® floors are truly unique, and offer an array of benefits unmatched by ordinary LVT or laminate floors. European consumers face many of the same challenges as consumers in the U.S., and COREtec® provides real solutions to overcome these challenges. There is no other LVT product in the market that can match all what COREtec® delivers. We are excited to be the first in the European market distributing the COREtec® line.”

COREtec Plus® and COREtec One™ have a patent-pending construction consisting of a top luxury vinyl veneer layer attached to a dimensionally stable, waterproof WPC core. COREtec Plus® products also have an attached cork underlayment which gives the floor additional comfort and sound benefits. COREtec® floors are waterproof like solid vinyl, but much more rigid, like a laminate floor. The rigidity of the plank hides telegraphing from imperfect subfloors and allows for installation directly over ceramic tile without having to fill grout lines. Due to its superior dimensional stability, COREtec® floors can be installed without acclimation and in large rooms without the need of an expansion gap every 30 ft.

Headlam distributes  COREtec Plus® and COREtec One™ under a distribution agreement with USFloors and therefore protected from violating USFloors intellectual property rights, filed under the company’s  international patent application.

USFloors’ President and CEO, Piet Dossche commented on the Headlam distribution agreement, “Being the premier floor covering distributor in the UK and in Europe, Headlam was our first choice for our first distributor outside of the United States. Their professional and in-depth knowledge of the UK and European markets, supported with a vast sales network and first class distribution, gives COREtec Plus® and COREtec One™ the best opportunity for maximum exposure and success in the markets they serve, and I am very proud to have Hadlam plc represent my company in the European market.”

Dossche further stated, “The COREtec® story is one without borders and the solutions offered translate into any language, because consumers around the world can relate to the problems that COREtec® floors solve.”

Headlam’s COREtec® display shown at UK retailer Special Carpet Co.

Picture1

COREtec Plus® and COREtec One™ are patent-pending products exclusively from USFloors Inc.

Category : Press Releases
20
March

Chinafloors Signs COREtec® Licensing & Marketing Agreement with USFloors

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Mar. 20, 2015  — Dalton, GA, — USFloors is pleased to announce Chinafloors has entered into a non-exclusive licensing and marketing deal with USFloors in connection with Chinafloors’ introduction of its NOVO CORE line.

Piet Dossche, CEO USFloors commented, “This agreement we signed, with such a progressive and innovative, global company like Chinafloors, endorses the strength and viability of our COREtec® IP and recognizes the value of innovation and creativity.

We are working with several other companies who approached us to become our licensing partner, while at the same time preparing our action plan on how to address those companies ignoring the validity and propriety of our COREtec® patent”

President Chinafloors Thomas Baert, “We are excited about launching NOVO CORE to the market during Domotex Asia/Chinafloor (Hall E1, E01) next week. Our new top notch factory is fully on stream and we are proud to be able to offer our customers all legal securities through the license agreement with USFloors.”

More info at Sales@chinafloors.com.

Category : Press Releases
26
February

Sean Finn Joins USFContract in Southeast

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Feb. 26, 2015  — Dalton, GA, — Sean Finn has joined USFContract as a Sr. Account Executive in the southeastern United States.  After retirement from a professional soccer career with the Atlanta Silverbacks, Sean entered the floor covering industry and has 14 years experience, most recently with Mannington Commercial.

Finn sees untapped potential for USFContract’s commercial products stating, “I am very excited to join the USFContract team, to represent unique and sustainable products that not only are aesthetically pleasing, but solve everyday issues in the commercial flooring industry”

Rick Morris, USFContract Vice President of Sales, added, “Sean brings a wealth of knowledge in building successful, long term relationships with end users, architects, designers and dealers. I am delighted to have him on my team and I’m confident he will manage and grow our commercial business with great success in the Southeast market. USFContract is growing at unprecedented levels, and by hiring individuals such as Sean we will only be stronger.”

Category : Press Releases | USF Contract
9
February

USFloors Hires Rick Morris as VP Commercial Sales

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Feb. 9, 2015  — Dalton, GA, — Rick Morris has joined USFloors as Vice President of Sales for the Commercial Sales division, USFContract. He brings 28 years of experience in the commercial flooring industry and will be responsible for the growth of the company’s wood, cork, bamboo and its engineered vinyl plank and tile collection within this channel.

Morris commented, “I am thrilled to join the progressive team at USFloors, and be able to bring solutions to the marketplace with products that are not only beautiful, but unique and innovative, such as the COREtec® LVT technology, which recently received notification of patent allowance”

Prior to joining USFloors, Rick was Manager Strategic Accounts with Mannington Commercial and Northeast Regional VP with Interface.

Piet Dossche, CEO of USFloors further elaborated, “Rick brings a wealth of knowledge in building successful, long term relationships with end users, architects, designers and dealers. I am delighted to have him on my team and I’m confident he will manage and grow our commercial business with great success. We are strengthening our organization at all levels by hiring professionals like Rick, to cater to the strong growth we are witnessing”.

Category : Press Releases | USF Contract
26
January

USFLOORS RECEIVES NOTICE OF ALLOWANCE FOR ITS CORETEC® PATENT APPLICATION

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January 26th, 2015  — Dalton, GA, — USFloors received today a NOTICE OF ALLOWANCE for its COREtec® PATENT APPLICATION # 13/657,750 which was filed on 10/22/2012.

The NOTICE OF ALLOWANCE posted on the U.S. Patent and Trademark Office (USPTO) website reads as follows:

THE APPLICATION IDENTIFIED ABOVE HAS BEEN EXAMINED AND IS ALLOWED FOR ISSUANCE AS A PATENT”.

The patent will give USFloors patent protection for its popular COREtec® LVT collection, including COREtec Plus®, COREtec Plus XL®, COREtec Plus HD™, COREtec One™, SMARTCORE®, Stratum®, Stratum XL®, INNOVA™, Fusion™ Hybrid Floors, Vision™ Hybrid Floors, as well as any future products developed and sold under the protection of its patent.

The exclusive Beaulieu of America “ COREtec One™ by Bliss® collection, introduced early this year and extensively featured by the company during Surfaces 2015 in Las Vegas, will also fall within the scope of USFloors’ Intellectual Property (IP) rights and protection.

USFloors President and CEO, Piet Dossche, was very happy with this Notice of Allowance, a firm recognition and confirmation by the USPTO of the COREtec® product as a USFloors invention worthy of patent protection.

“I am extremely excited with the Notice of Allowance we received today from the USPTO, as it validates the innovation and development we have brought to the flooring industry with our COREtec® LVT collection. This product has been in development since early 2010 and we have invested a lot of time and money to bring this new flooring product to the market and to have our patent application filed and successfully allowed”.

He continued, “Not many times do we witness the birth of an entire new product category so overwhelmingly accepted by retailers and consumers. I want to work with those companies who are committed to help grow this new product to its full potential and with the right economic intentions, while at the same time protecting it from the danger of commoditization by rogue manufacturers and importers. We welcome healthy competition, which will only endorse, validate and grow the success and popularity of this new product invention, but at the same time, we will vigorously defend our Intellectual Property rights when needed.”

Category : Press Releases
23
January

USFloors Awarded Patent for COREtec® products

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Jan. 23, 2015 – LAS VEGAS – USFloors’ patent application for the COREtec line of products has been approved by the U.S. Patent and Trade Office (USPTO). The patent gives USFloors intellectual property rights to the products introduced and being developed in the company’s popular COREtec Plus LVT products including COREtec Plus®, COREtec Plus XL®, COREtec One®, COREtec Plus HD®, SMARTCORE®, Innova®, Fusion Hybrid Floors, Vision Hybrid Floors, as well as any other products to be developed in the future. Beaulieu of America’s Bliss COREtec One® introduced at Surfaces 2015, also falls within USFloors intellectual property rights as an authorized distribution partner.

USFloors President and CEO, Piet Dossche, was happy that the USPTO saw fit to recognize COREtec as an invention of the company. “We are extremely excited with the patent status granted by the USPTO and it validates the innovation and invention that we have brought to the flooring industry with COREtec®. We have an enormous investment of time, money, and resources in the product development and patent application for COREtec® and we have been confident throughout the 3-4 years.”

He continued, “We welcome competition which only validates the success and popularity of COREtec®, however, as the patent holder, we will protect our intellectual property rights.”

Category : Press Releases