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January 29, 2014 – Las Vegas – USFloors has been awarded the Best of Surfaces 2014 Style & Design for COREtec Plus® XL, the company’s latest addition to its COREtec Plus® line of patent-pending engineered luxury vinyl plank and tile floors. The Best of Surfaces award is sponsored by Floor Covering News and Hanley-Wood and awarded by an independent panel of judges.
Making its debut at Surfaces 2014, COREtec Plus® XL represents the latest in engineered luxury vinyl plank and extends the popular COREtec Plus® line introduced by USFloors in 2013. COREtec Plus XL® is the longest (72”), widest (9”), and thickest (8.3 mm) vinyl plank available. Featuring the rigid, patent-pending* COREtec Plus® construction, COREtec Plus® XL eliminates the waviness (telegraphing) common with ordinary LVT floors, is waterproof, stable, and easy to install as a floating click floor. The hallmark of COREtec Plus® XL products are beautiful and bold, rustic-to-modern, hardwood visuals with exceptional clarity and a 20 mil wear layer for both residential and commercial performance. COREtec Plus® XL with be available to flooring retailers in early April and will include 15 distinctive plank decors.
Upon receiving the award on day 2 of Surfaces 2014, USFloors President and CEO, Piet Dossche said, “The response from retailers at Surfaces to our COREtec Plus® XL introduction has been overwhelmingly positive and receiving the Best of Surfaces award endorses the Uniqueness and Innovation of this beautiful collection. The award reinforces USFloors’ continuing commitment to bring Unique and Sustainable products at competitive pricing to our Retail Partners. We are proud and honored that the judges selected USFloors’ COREtec Plus® XL products over a wide selection of competitors’ items and by extending this award, highlighting the need for ongoing innovation and differentiation in this soon-to-be overcrowded LVT category!“
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March 13, 2014 – DALTON, GA – USFloors now offers west coast distribution out of Anaheim, CA to provide faster service for customers in the region. Right now, USFloors’ Castle Combe Originals oil finished hardwood collection is fully stocked in California, with the company’s popular and patent-pending COREtec Plus® Engineered Luxury Vinyl Floors to be added in April.
USFloors President and CEO, Piet Dossche, explained it as an ongoing focus to improve the retail customer experience when buying collections and products from USFloors. “We opened our office in Shanghai in October to address quality and service in order to reduce lead-times at point of purchase. Our commitment to West coast inventory allows us to further build on this and provide stronger support to our sales team and our customers by significantly reducing transit times to deliver their orders.”
Chanel Clifford, who manages the USFloors’ Western sales region, says dealers are excited to have faster access to USFloors products. “Our customers have been asking for this and our management team has been responsive to their needs. Having local stock is a big deal in the west and it shows dealers that we are committed to growing our business and improving customer satisfaction from the Pacific Coast to the Rocky Mountains.”
In addition, USFloors has expanded the sales force in California and the Mountain West to allow more attentive representation to USFloors customers in the region.
Dossche continued, “Our business is growing, our latest introductions are being very well received by our retail partners. We have the capacity, the means and the commitment to do whatever is necessary to improve customer satisfaction and maintain and enhance our role as the leading supplier of oiled hardwoods, cork, bamboo, and innovative, cutting edge products like COREtec Plus®. We are very optimistic about the prospects of continued growth out West and throughout the U.S. in 2014 and beyond.”
Will Call Service is available at the Anaheim warehouse Monday – Friday, 8:00 a.m. – 4:00 p.m. PT. The warehouse is located at:
C/O Xpress Global
3320 East Miraloma Ave.
Anaheim, CA 92806
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November 4, 2013 – DALTON, GA – USFloors has opened a Mainland China office in Shanghai to provide local management and oversight of sourcing, quality, and logistics. The operation will be fully staffed and headed up by Julian Dossche, USFloors’ Senior Manager of Global Business Development, who joined the company in July. In addition Rachel Dossche has also joined the operations team in the Shanghai office as Logistics Manager.
Piet Dossche, USFloors President and CEO, explained the need for a larger Asian presence, “The growth we are currently experiencing and the opportunities we have to further fine-tune our business practices and operating procedures with our Asian manufacturing partners, made us decide to expand our current QC and sourcing efforts in China by opening up our own USFloors office in Shanghai, with much expanded QC and logistics staff.
The office is located at CentralPod, a newly renovated creative and commercial workspace in the Jing’An area of Shanghai. CentralPod was developed with a focus on sustainable and energy efficient design, a key feature in selecting the location according to Piet Dossche. “We are pleased that we could locate our Shanghai office in a space that complements our commitment to the environment.” The design of CentralPod incorporated a variety of energy/environmental design strategies including natural day lighting, passive natural ventilation, recycled and re-used materials, and a rooftop garden, or green roof.
USFloors’ China operation will provide a 3-pronged service: improved quality control, faster logistics resulting in better service, and better understanding of the market with greater access to sourcing new products and technologies. The expanded management team will include a Quality Control manager who will oversee USFloors-employed quality control technicians stationed at key factories of USFloors supply chain. The QC technicians will be on the factory production line when the company’s floors are being produced and will ensure USFloors products are being made according to USFloors specifications and standards. Piet Dossche commented on the effect this will have on USFloors’ service, “We expect this to have an immediate impact on service. When we receive product that is not made to our quality standards, we have to quarantine the shipment and reorder new material, which does affect order fulfillment and service to our customers. Replacing an off-quality shipment can sometimes delay the availability of products for weeks. By ensuring quality and standards at the factory level, we are striving to greatly reduce or even eliminate this scenario completely.”
Julian Dossche will spearhead the expansion, implementing best practices into Asian quality and procurement processes. Prior to joining USFloors, Julian worked in business development for a renewable energy company based out of Atlanta, GA, and was instrumental in helping the company grow into one of the leading providers of solar generated power installations in the Southeast. He is a 2009 graduate of the University of Georgia with degrees in Economics and French, and earned LEED AP credentials in 2010. As Senior Manager of Global Business Development, Julian will be responsible for all sourcing, quality control and logistics for all USFloors products procured and imported from Asia.
“I have full confidence that Julian will represent our company very well and ensure that USFloors remains and strengthens its position as a Unique and Sustainable quality focused organization. He will be a driving force in helping us to enforce further, the service-oriented, quality focused and innovative company our customers expect us to be,” said Piet Dossche.
Rachel Dossche brings extensive experience in off-shore logistics to her new position in China, where she will manage all aspects of outbound logistics including freight rates, shipping schedules, etc. Rachel comes to USFloors from East-West Manufacturing, an Atlanta-based, off-shore manufacturing company for U.S. and European original equipment manufacturers and distributors, where she was Logistics Manager. “Rachel’s logistics experience and knowledge from the ground up will help to streamline our processes here at USFloors. She will be an integral part of making sure we receive the best services at the best prices, so that our team has the resources needed to best serve our customers.” She is a 2009 cum laude graduate of the University of Georgia with degrees in Economics and Spanish.
The China expansion continues a strategy of incremental growth that has driven USFloors’ business since the company opened in 2001, which included the acquisition of Natural Cork in 2004, and the opening of it’s Dalton, GA based manufacturing facility in 2009. Piet Dossche asserts, “Expanding our presence and controls in China is integral in growing our business in the US and abroad. While we have always had a presence in China, the Shanghai office and the management and staffing that are now in place, will greatly support the growth we are experiencing and create substantial benefits towards improving all aspects of customer satisfaction.”
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September 24, 2013 – DALTON, GA – USFloors has received a patent for the company’s Corboo® flooring (U.S. Pat. No. 8,541,085). Corboo® is a cork-infused strand woven bamboo floor that marries two of nature’s most sustainable flooring materials to create a truly unique, distinctive, and environmentally responsible flooring option for both residential and commercial markets.
“We are excited to receive the patent on our Corboo® floors,” said USFloors President and CEO, Piet Dossche upon notification of the patent award. “Corboo® represents a signature achievement for USFloors that affirms our commitment to bring unique and sustainable floors to the floor covering market.”
COO Philippe Erramuzpe, who was instrumental in the development of Corboo® added, “As the recognized leader in the cork and bamboo flooring segments, it’s important that we continue to be innovative and inventive with the floors we develop, and to keep pushing the envelope of style and performance in these categories. Products like Corboo® and our new COREtec Plus® LVT are the result of these efforts to provide retailers and consumers with products that are unique and different in the category and not just another ‘me too’ floor. This is what our company is about.”
The timing of the patent award coincides with the launch of 6 Corboo® floors into the specialty retail market in time for the fall selling season as an expansion of Natural Bamboo™ Expressions, USFloors’ flagship collection of solid locking strand woven bamboo floors. The line features six exclusive Corboo® visuals including, four popular stains profiled on 5 1/4” wide x 72” long planks in a ½” thick solid drop/lock glueless construction. The products are finished with USFloors’ proprietary Endura AR® Advanced Generation UV-cured finish and are backed by a Lifetime Residential Warranty and a 15 Year Heavy Commercial Warranty. Corboo® samples are currently being shipped to specialty floor covering retailers nationwide as updates to the company’s Green Island display and the new Natural Bamboo™ Style Studio merchandising system that was unveiled at Surfaces 2013. The Corboo® product line is also a part of the Voyager Collection, found only in select Carpet One specialty retail locations.
Click here to see the Corboo Collection.
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May 14, 2013 – DALTON, GA – USFloors has achieved GREENGUARD GOLD Indoor Air Quality Certification for COREtec Plus® Engineered Luxury Vinyl Floors, a patent-pending luxury vinyl collection the company developed and introduced at Surfaces 2013. GREENGUARD GOLD Certification (formerly known as GREENGUARD Children & Schools) is the GREENGUARD Environmental Institute’s most stringent testing requirement for emissions of formaldehyde, aldehydes, phenols, and other VOCs (Volatile Organic Compounds). COREtec Plus® joins USFloors’ Natural Cork™ and Natural Bamboo™ products in the company’s portfolio of GREENGUARD GOLD Certified products.
GREENGUARD Gold Certification requirements comply with the State of California’s Department of Public Health Services Standard Practice for Specification Section 01350 (California Section 01350) for testing chemical emissions from building products used in schools and other environments. As such, GREENGUARD Gold Certified products can be used to earn valuable credits in the CHPS Best Practices Manual for K-12 schools, the US Green Building Council’s LEED® Green Building Rating Systems, the Green Guide for Healthcare, the NAHB Green Building Guidelines, Green Globes, Regreen and many other building codes, standards and specifications.
“GREENGUARD GOLD Certification adds another important value-added benefit to our COREtec Plus® products,” said Piet Dossche, President and CEO of USFloors. “Achieving third-party GREENGUARD GOLD Certification demonstrates our on-going commitment to indoor environmental quality and furthers our efforts to provide flooring that enhances the quality of life for our customers.”
About COREtec Plus®
COREtec Plus® is a technologically advanced collection of engineered luxury vinyl tiles and planks, combining water resistance, durability, and affordability with easy installation requiring minimal floor prep. The patent-pending construction of COREtec Plus® features a top layer of virgin luxury vinyl with a 20 mil, commercially-rated wear layer, a waterproof extruded core structure that is dimensionally stable, and an attached cork underlayment to minimize subfloor imperfections, add improved sound absorption, and provide warmth and enhanced comfort to the floor. COREtec Plus® will not swell or be damaged when exposed to water and can be installed in rooms of any size and eliminates the need for unsightly t-molds and expansion strips every 30 ft.
COREtec Plus® is a patent-pending product exclusively from USFloors Inc.
About the GREENGUARD Environmental Institute
Founded in 2001, the GREENGUARD Environmental Institute (GEI) is an independent, third-party organization that oversees the GREENGUARD Certification programs. The Institute’s mission is to protect human health and quality of life through programs that improve indoor air. As an ANSI Accredited Standards Developer, GEI establishes acceptable indoor air standards for building materials, interior products, electronic equipment, indoor environments and buildings. The more than 200,000 GREENGUARD Certified products represented under the GREENGUARD Certification mark must meet stringent; third-party standards for low chemical emissions based on established health standards and undergo rigorous testing and verification processes on a regular basis. GREENGUARD Certification is broadly recognized and accepted by a number of “green” building programs, including the United States Green Building Council’s (USGBC) LEED rating system. In February 2011, the GREENGUARD Environmental Institute was acquired by UL Environment, a business unit of UL (Underwriters Laboratories).
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May 15, 2013 – DALTON, GA – USFloors has been awarded the 2013 Award of Excellence in the Cork and Bamboo Flooring category. The Award of Excellence is voted on by floor covering retailers and presented by Floor Covering News magazine and the World Floor Covering Association. Sam Ruble, USFloors Vice President of Sales, accepted the award on behalf of the company at a ceremony held on May 2 at the Roslyn Hotel in Roslyn, Long Island, NY.
“It’s always a great honor to be recognized by your customers, and our thanks go out to every one who voted for us,” said Piet Dossche, USFloors President and CEO. He continued, “The importance of receiving this prestigious award cannot be understated. It validates what we are doing in the areas of innovative product development, product assortment, value proposition, quality control and customer service. We will continue to strive to become an even better supplier to our customers, but it is nice and encouraging to get their endorsement, we are on the right track. I like to thank as well the entire team at USFloors for their daily commitment and dedication. This Award of Excellence is a result of their efforts and I assign it to them”
This year’s ceremony marks the 17th year that the Award of Excellence has been presented. Sponsored by FCNews and the WFCA, the Award of Excellence is a means for manufacturers’ customers to acknowledge companies that consistently provide the best service, professionalism of sales force, management responsiveness, value, design, B2B, handling of claims and ease of doing business. This year, thousands of ballots were cast online and at Surfaces 2013 for the prestigious floor covering award.
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February 8, 2013—Piet Dossche, President and CEO of USFloors, and Kemp Harr, Publisher of Floor Focus Magazine, discuss USFloors’ new Coretec Plus LVT collection—one of the most unique and innovative products introduced at Surfaces this year. Watch the video to find out more and hear more about USFloors’ approach to the floorcovering market.
© 2014 USFloors Inc. All rights reserved.
USFloors is a Dalton, GA based manufacturer and distributor of unique and sustainable natural flooring products such as cork, bamboo, and other natural hardwoods.