EFWEX 2016: ‘mooie, verzorgde beurs’

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“Het bezoek valt tot nu toe iets tegen,” aldus EFWEX-beursorganisator Filip De Ridder gisteren. “We hebben de eerste dagen wat minder volk getrokken vanwege het stralende weer. Desalniettemin, als de mensen die voor dinsdag hebben toegezegd komen, hebben we toch circa 2400 bezoekers getrokken. Verheugend is dat een groot aantal exposanten dat ik gesproken heb tevreden is. Bij exposanten voldoet de beurs kwalitatief volkomen aan de verwachtingen.”

Tom Derijdt (links) en Harry Elshof op de stand van Yepp.

Groothandelaren Richard Lensen (Peitsman) en Harry Elshof (Bosgoed) nemen de beurs door.

Ondanks dat het bezoek nu (vergelijk editie 2014: 3600) misschien wat tegenviel, lijkt een volgende editie van EFWEX afgaande op het totaalbeeld een gegeven. De beurs beschikt over de juiste uitstraling, een kwalitatief hoogwaardig aanbod en een juiste prijs-kwaliteitverhouding. Men moet de beurs op zijn waarde schatten en niet vergelijken met grootschalige evenementen. EFWEX is dan wel geen hoogvlieger, maar in deze vorm kan het nog jaren door.

(Vloerenplein, 16-03-2016)


Category : Articles | USF International

COREtec is tevreden over EFWEX

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COREtec is tevreden over EFWEX

By Ingmar Van der Hoek

GENT- Hoewel er zondag en maandag wel iets meer bezoekers hadden mogen komen is Jan Dossche, CEO van COREtec, tevreden over de net afgelopen EFWEX: “We hebben veel displays verkocht.”

“Voor COREtec® is de vakbeurs EFWEX heel belangrijk geworden. Het is de enige vakbeurs van niveau in de Benelux voor houten vloeren, laminaat, vinyl en toebehoren. Met dit evenement slaagde de organisatie erin iedereen in onze sector opnieuw te verzamelen voor een overzicht van de nieuwe producten, technische oplossingen en innovaties. De beurs telde dus 3 vakdagen in het teken van vloeren en afwerkingproducten.”

“Vooral op dinsdag was er grote belangstelling, de andere twee dagen kon er wel mat meer volk geweest zijn. De stand van Yepp waar COREtec® een plaats gekregen had, was meer dan de moeite waard om te bezoeken. COREtec® streeft naar een zo breed en zo compleet mogelijk overzicht van het aanbod en wordt er vooral een focus op innovatie van het product gelegd. Wij zijn tevreden met bezoekerskwaliteit en internationale opkomst.”

COREtec® is wereldwijd gepatenteerd onder US Patent No. 9,156,233. Deze volledig nieuwe categorie van harde vloerbedekking is, volgens de fabrikant, het perfecte alternatief voor vinyl vloeren, klik LVT of laminaat vloeren. COREtec® vloeren zijn gemaakt van gerecycleerd hout, bamboe, kalksteen en vinyl. De backing van COREtec® bestaat uit een kurklaag die zorgt voor een perfecte geluid demping. Door het lijmloze geïntegreerde kliksysteem kan de COREtec® vloer gemakkelijk geplaatst worden.


Category : Articles | USF International

Executive interview: Piet Dossche- WPC pioneer sees limitless growth

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Via Floor Covering News: Jan 18/25; Volume 30/Number 15

Screen Shot 2016-01-18 at 12.24.36 PMSome flooring executives predict that The International Surface Event (TISE), which will be held this week in Las Vegas, will be the coming out party for the wood plastic/polymer composite (WPC) category with as many as 30 introductions expected.

The company that jump-started the WPC revolution was USFloors with its introduction of COREtec technology at Surfaces 2014. Since then, the product has not only won multiple awards, but more important, has earned retail acclaim as being a true solution: water resistant, dimensionally stable and easy to install.

Piet Dossche, USFloors’ CEO, recently spoke to FCNews’ senior editor Ken Ryan about COREtec, the potential competition and the rapidly expanding category.

How did USFloors come up with the idea for COREtec?

While researching composite outdoor decking—to possibly add to our product offering—we were visiting several companies in China that were manufacturing this product using an extrusion process. Not only were these companies extruding typical plank format for decking construction, like the well-known Trex brand, they were extruding large, thinner sheets used for builder materials such as paneling and kitchen cabinets. With the waterproof characteristics of this extruded material, and the availabScreen Shot 2016-01-18 at 12.24.57 PMility in a sheet format like the MDF used in laminate, we knew we had found the right core product to make a waterproof flooring. We worked on density and formulation to improve the performance and dimensional stability, applied an LVT wear layer and a cork backing, and the COREtec product was born.

Why is the WPC category the next big thing in flooring?

Right from the beginning we were convinced this product category was going to grow into something big, and so far even our wildest estimates have fallen short. The WPC construction or composite core LVT flooring, whatever you call it, solves a number of major issues other traditional LVT products are struggling with. The fact that these composite constructions can be installed directly over damaged or uneven subfloors without showing or “telegraphing” the imperfections on the face of the product is probably the greatest feature and differentiator vs. solid LVT. When directly installed over ceramic tiles, no grout lines show, saving a lot of cost in either breaking out the tile subfloor and leveling out the grout line—or even the entire floor.

[WPC’s] dimensional stability is superior to most solid LVT constructions, enabling large rooms to be installed without transition pieces. The rigidity of the core makes for a much more installation friendly and stronger click locking profile, installing as easily, quickly and reliably as laminate or engineered wood. The visuals are as authentic as real wood looks and obviously the waterproof guarantee makes WPC suitable for installation in wet applications, something wood and laminate have never been able to claim. Whenever you have a good looking product, manufactured with quality, style, competitive pricing and bringing solutions to real problems, you are bound to have a winner. COREtec has proven this.

Screen Shot 2016-01-18 at 12.24.48 PMUSFloors is the pioneer of this new category. How do you feel about that?

I feel extremely proud and blessed USFloors is the inventor and pioneer of this brand-new product category and we were able to capitalize on this by expanding our business rapidly since we first showed our COREtec collection during Surfaces 2014. In my more than 30 years in the flooring industry, I have never been in a position to give birth to a totally new flooring product and witness firsthand such phenomenal acceptance and success. During the mid-1990s laminate flooring had a stellar introduction and growth in the U.S., much like WPC is experiencing right now.

What concerns you about the future of WPC?

Every successful product gets knocked off as soon as it appears, and COREtec has seen many copies appearing in the market. By now it is common knowledge we have a patent, which has been studied by many in detail on how to get around and avoid infringing. Anybody who knows anything about patents realizes they are fluid and continuous applications can be filed to enhance and strengthen the claims. Competition will always be there and is healthy to develop the category to its maximum potential. While we welcome competition, we also believe IP should be respected, and we will continue to evaluate how best we can work with those competitors who are of the same opinion and respect IP.

Screen Shot 2016-01-18 at 12.24.41 PMThe real threat to the category does not come from the companies that believe in bringing good quality products with attractive designs and exciting marketing to their retail partners, but those that manufacture or import substandard collections made from dubious raw materials with low specifications and consequently use low pricing as their only tool to get entry into the market. These companies should not be allowed to get traction, and retailers should shy away from those category killers. I can assure we at USFloors will do what we can to protect this innovative product.

What excites you about the future of WPC?

There is no limit to how big this category can become. This is clearly disruptive technology, but disruptive in the positive sense; it is also innovative, outside the box, different and challenging. WPC in all of its formats will eventually grow to capture more market share than laminate has. Many creative new composite materials will appear over the next several years, raising the bar and driving growth in the category. Furthermore, I believe laminate flooring and engineered wood flooring will have to be reinvented to respond to these waterproof composite core constructions. This, in turn, will spur new products, bring further innovation and grow our industry. WPC is only at the early stages of its lifecycle; expansion will forever change the landscape of LVT and other flooring categories.

When you look back at what USFloors has accomplished, what are you most proud of?

COREtec is allowing me to build the foundation of USFloors strong enough to grow the company to a different platform—bigger and better but still true to its original message of being unique and innovative with a focus on sustainability. The innovation of COREtec is a strong accomplishment for our company, no doubt about it, but what will ultimately define our legacy will be what we were able to create and build with this product.
Category : Articles

USFloors CEO Piet Dossche Discusses COREtec Plus and New Introductions at Surfaces 2013

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February 8, 2013—Piet Dossche, President and CEO of USFloors, and Kemp Harr, Publisher of Floor Focus Magazine, discuss USFloors’ new Coretec Plus LVT collection—one of the most unique and innovative products introduced at Surfaces this year. Watch the video to find out more and hear more about USFloors’ approach to the floorcovering market.

Category : Articles

USFloors Solar Array featured in Solar Tour Article

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USFloors was featured in article in the Saturday, Oct. 29, 2011 edition of the Chattanooga Times Free Press, covering United Renewable Energy’s (URE) solar tour that took place in Dalton, GA on Friday, Oct. 28.

United Renewable Energy, which has installed many of Dalton’s solar energy sites, hosted a tour for Dalton leaders, business owners from across the state and officials involved in promoting renewable energy in Georgia.

The tour included a rooftop solar array at USFloors, a newly installed array on top of a landfill at Textile Rubber and Chemical Co., Dalton Utilities’ solar system and a solar tracking panel at IVC.

Piet Dossche, CEO of USFloors, told the group that for him solar isn’t just about the environment — it makes good business sense for his company.

The company has saved 40 percent on utility costs since installing the panels, he said.

“I’m not a tree-hugger; I’m a business person,” he said, amidst laughs from his listeners. “And the numbers do make sense.”

Dossche said he also prides himself in being a leader, creating a more diverse economy in Dalton’s carpet-heavy manufacturing world and helping the county become more energy independent.

To read the entire Times Free Press article, click here.

Category : Articles

Georgia Trend Magazine Spotlights USFloors’ Solar

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July 7, 2011-Dalton, GA- USFloors’ investments in solar power generation were included as part of an article on Georgia’s solar industry in the July 2011 issue of Georgia Trend, a magazine focusing on Georgia business, politics, and economic development.

USFloors 350 kilowatt rooftop solar array in Dalton, GA

The article highlights USFloors’ tremendous contribution to Georgia’s renewable energy supply, in spite of the state’s lethargic embrace of its growing solar industry. Notable are the 1701 solar photovoltaic panels which cover a large portion of the 100,000 sq. ft. roof of USFloors’ Corporate Center and Manufacturing facility in Dalton. The system generates 350 kilowatts of clean, renewable solar energy and is a significant portion of the 500 kilowatt total system that makes USFloors the largest commercial solar power producer in the state of Georgia. According the USFloors President/CEO Piet Dossche, the companies commitment to solar power “takes our commitment to sustainability another step further.” USFloors is the leading supplier of sustainable cork, bamboo, and FSC-certified hardwood floors in the US.

USFloors 500 kilowatt system captures enough energy to power 54 homes and will offset more than 11,000 tons of carbon dioxide (CO2) over the 25 year lifespan of the panels.

To read the Georgia Trend article in it’s entirety, click here.

Category : Articles | USF Contract

USFContract’s Cork Decor Captures Best of Neocon Gold

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06.14.2011– CHICAGO — USFContract, a leading cork, bamboo and hardwood flooring supplier for contract interiors, announced today that the company’s new Cork Décor, Volume 2, captured a Gold Best of NeoCon Award in the resilient flooring category.

Mark Brunelle of USFContract with BON Gold award

Cork Décor is a vinyl-encapsulated cork tile that carries a 15 year heavy commercial warranty, likely the only commercial cork floor with such a warranty. Cork Décor Volume 2 made its debut at Chicago’s Merchandise Mart during NeoCon 2011, the National Exposition of Contract Furnishings.

Best of Neocon, presented by Contract Magazine, is awarded by the Best of Neocon jury, composed of 45 corporate, government, and institutional facilities management executives, interior designers, and architects, who are responsible for selecting and buying furniture and furnishings for their specific organizations or clients. The seven jury teams visited Merchandise Mart showrooms and temporary market suites to judge each product in person. Manufacturers or product designers had the opportunity to explain and discuss details of the entered product and answer jurors’ questions.

A mere two years in existence, USFContract has managed to capture this coveted award which has eluded many mature contract commercial companies with many more years in the contract market. Other companies with products entered in the resilient category included Mannington, Johnsonite, Amtico, Centiva, and Karndean among others.

Cork Décor:
USFContract’s Cork Décor from Natural Cork® takes traditional cork flooring and adds extreme durability to create a collection of eco-friendly flooring designed to perform in the most demanding commercial applications. The high performance attributes are achieved by applying an acrylic nano bead lacquer finish to the surface of the vinyl clad cork core. The nano beads are embedded into the top layer to provide improved scratch, scuff, stain, and slip resistance. Cork Décor also utilizes Acrodur®, a water based binder that significantly reduces the level of emissions without compromising the technical performance of the

Best of Neocon Gold winner Cork Decor Volume 2 from USFContract

floor. The vinyl backing provides dimensional stability and strength to the Cork Décor tiles making it highly resistant to tearing and moisture. Natural Cork® Cork Décor Tiles are certified by the very stringent GreenGuard® Children and Schools Indoor Air Quality certification program for low emitting interior building materials, furnishings, and finish systems. GreenGuard Children & Schools Certified products can also be used as a strategy to earn valuable credits in the CHPS Best Practices Manual for K-12 schools, U.S. Green Building Council’s LEED Green Building Rating System, Green Guide for Healthcare, NAHB Green Building Guidelines, Green Globes, Regreen and many other local green building codes.

About USFContract
USFContract is a division of USFloors, the only US-based cork and bamboo flooring supplier with manufacturing facilities located in the U.S. Founded in May 2001, USFloors features state‐of‐the‐art finishing and profiling lines for flooring and moldings. USFloors’ manufacturing facility is the only manufacturing facility in Georgia utilizing photovoltaic panels to generate clean, renewable energy. USFloors also manufactures a wide assortment of bamboo and distinctive hardwood products. USFloors is a member of the U.S. Green Building Council.

To learn more about Cork Décor or order samples, visit

Category : Press Releases | Articles | USF Contract

Natural Cork Floors: A New Way to Get the Kids to Sleep

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Occasionally we get testimonials about how much people love their Natural Cork floors that we just have to share with you. This is another of those.

In the interest of full disclosure, Jim Ed Oberst works for a company called Brewco Marketing Group. Brewco designed, built, and manages the Decor[k] mobile cork showroom that is touring home shows across America, educating consumers about the unmatched beauty and virtues of cork flooring. Decor[k] is an outreach of APCOR, the Portuguese Cork Association, of which USFloors is a member. If you want to know more about the Decor[k] tour and mobile showroom, or you want learn about cork flooring, or your interested to see what HGTV celebrity designer Candice Olson thinks about cork flooring, or you just want to browse a really cool website, visit Now back to the story…


Category : Articles

USFloors Turns Up The Solar Power

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USFloors is the largest producer of solar energy in Georgia.

November 12, 2010, Dalton, GA – USFloors has commissioned its third solar photovoltaic (PV) project intended to supply half of the facility’s energy. This installation of 365.04 kw is the largest solar array in Georgia, eclipsing the record once held by the Georgia Tech Natatorium, installed for the 1996 Olympics. Alpharetta-based United Renewable Energy installed 1521 Suniva solar panels and an SMA Sunny Central Inverter for this ARRA, GEFA Grant funded project . The combined output of all three USFloors solar arrays will total over half a Megawatt, and makes USFloors the largest producer of solar energy in the state of Georgia. USFloors is producing enough solar energy to power 54 average American homes, offsetting 11,400 tons of CO2 and nearly 23 million vehicle miles.

Commerce in Dalton has thrived for decades, providing jobs, growth and a competitive marketplace. In recent years, the manufacturers that made Dalton the Flooring Capital of the World have been challenged to survive changes in the economy. USFloors, a distributor and manufacturer of eco-friendly cork and bamboo, has “greenstreamed”

their operations, adding jobs while much of Dalton struggles with unemployment, and making investments in renewable energy. USFloors has installed over 540 kW of solar panels and is in the process of developing a LEED certified facility and has emerged as a leader in sustainable flooring. Now, they have commissioned the largest solar array in the state. USFloors is reducing its carbon footprint by walking the talk.

Piet Dossche, President of USFloors, Inc., began his green campaign in 2007, becoming the only cork and bamboo flooring supplier with manufacturing capability in the country. A recipient of the Green Step Award in 2010, the company is committed to exclusively using sustainable resources for its flooring, and complying with rigorous U.S. and European environmental standards. By following strict Forest Stewardship Council guidelines, USFloors avoids clear cut or non-managed plantations, and promotes green building through renewable energy and LEED initiatives. This has earned them a position of respect within the sustainability community. USFloors is now the largest producer of solar energy in the state of Georgia. To install this solar array, the company took advantage of a 30% Federal Grant and a 35% State Grant given by the Georgia Environmental Finance Authority.

USFloors’ expansion of their solar investment sets an example as a cleaner, greener way to power a manufacturing business. According to Dossche, “USFloors strives to be an example of how a privately-owned company can be a part of the effort to contribute to the solution of cleaner power.” In building the state’s flagship solar array, USFloors partnered with local, Georgia-based companies to ensure that the state’s economy was benefitted as well. Norcross-based Suniva provided the solar panels for the array. Georgia-based United Renewable Energy expanded its Dalton workforce to maintain a commitment to developing skilled labor in the communities it services.

Category : Articles | USF Contract

Corboo goes to school at Miami University

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The blog at features an article about USFloors’ patent pending Corboo – a hybrid strand woven bamboo and cork floor – being installed the Campus Commons at Miami University of Ohio. Campus Commons is a complex of 18 duplexes and 3 single family homes, still under construction. The project was designed by Architects Plus in Cincinnati and is being built LEED for Homes standards.

Throughout the project, Schumacher & Co. Custom Hardwood Floors of Milford, OH, has installed Corboo from USFloors. Read the entire article at

Category : Articles | USF Contract