May 5, 2015 — Dalton, GA, — USFloors’ patent-pending COREtec® engineered luxury vinyl flooring collection has expanded into Europe with the launch of COREtec Plus® and COREtec One™ in the United Kingdom through the premier UK-based flooring distributor Headlam plc. The program consists of a total of 40 skus, including 15 planks and 5 tiles in the COREtec Plus® construction – 8 mm thick, 20 mil commercially-rated wearlayer with attached cork underlayment. The same collection is also offered in USFloors’ new COREtec One™ construction – 5.5 mm thick, 12 mil residential wear layer without attached cork underlayment – for budget minded consumers and DIY market.
With sales in excess of $1 billion USD, Headlam plc is by far Europe’s largest and leading flooring distributor, with the UK being the distributor’s primary market. Headlam CEO Tony Brewer sees huge potential for COREtec® flooring in the UK and Europe. “COREtec® floors are truly unique, and offer an array of benefits unmatched by ordinary LVT or laminate floors. European consumers face many of the same challenges as consumers in the U.S., and COREtec® provides real solutions to overcome these challenges. There is no other LVT product in the market that can match all what COREtec® delivers. We are excited to be the first in the European market distributing the COREtec® line.”
COREtec Plus® and COREtec One™ have a patent-pending construction consisting of a top luxury vinyl veneer layer attached to a dimensionally stable, waterproof WPC core. COREtec Plus® products also have an attached cork underlayment which gives the floor additional comfort and sound benefits. COREtec® floors are waterproof like solid vinyl, but much more rigid, like a laminate floor. The rigidity of the plank hides telegraphing from imperfect subfloors and allows for installation directly over ceramic tile without having to fill grout lines. Due to its superior dimensional stability, COREtec® floors can be installed without acclimation and in large rooms without the need of an expansion gap every 30 ft.
Headlam distributes COREtec Plus® and COREtec One™ under a distribution agreement with USFloors and therefore protected from violating USFloors intellectual property rights, filed under the company’s international patent application.
USFloors’ President and CEO, Piet Dossche commented on the Headlam distribution agreement, “Being the premier floor covering distributor in the UK and in Europe, Headlam was our first choice for our first distributor outside of the United States. Their professional and in-depth knowledge of the UK and European markets, supported with a vast sales network and first class distribution, gives COREtec Plus® and COREtec One™ the best opportunity for maximum exposure and success in the markets they serve, and I am very proud to have Hadlam plc represent my company in the European market.”
Dossche further stated, “The COREtec® story is one without borders and the solutions offered translate into any language, because consumers around the world can relate to the problems that COREtec® floors solve.”
Headlam’s COREtec® display shown at UK retailer Special Carpet Co.
COREtec Plus® and COREtec One™ are patent-pending products exclusively from USFloors Inc.
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